2600 North Mayfair Road
9th Floor – Suite 950
Milwaukee, WI 53226
(414) 607-1700

Generation Motivations

Baby Boomers

  • Born between 1946-1963.
  • Boomers were forced to share as a result of sheer size and they developed a strong sense of teamwork.
  • This is the first generation of “wanted” babies; children were no longer considered an economic necessity.
  • Marketing changed as a result of their sheer size; i.e., adding “junior” styles and a focus on teenage buying habits
  • Boomers value teamwork and duty, process-oriented work, group discussions, paying one’s dues, and commitment and loyalty (Company and Personal).
  • Boomers are often considered to be on a “quest” for new responsibilities and for meaning in their lives.
  • They seek opportunities that may be more emotionally satisfying than financially rewarding.
  • Boomers love to mentor or try different work and seek personal growth.
  • What motivates Boomers are perks with status, being asked for their input, consensus, public recognition
  • They like reward for their work ethic and willingness to sacrifice for success of “the project” and/or company.

Generation X

  • Born between 1964-1981.
  • Brought up during the anti-children era when over-population was a concern.
  • Gen-Xers are the first “latch-key” kids, often coming from one-child families.
  • Gen-Xers are self-reliant and do things by themselves. They are good multi-taskers.
  • Today, they have strong family focus and tend to be religious
  • They adapt quickly to changing environments and technology.
  • Gen-Xers love technology; as a result 71% of most IT groups are made up of this generation.
  • They are mobile, computer savvy, learn by doing, casual, focus on results, and want work to be fun.
  • Gen-Xers desire immediate feedback, honesty, autonomy and quality management.
  • They are attracted to companies that provide flexible health care plans, mentoring, technical training, and flexible schedules.
  • Gen-Xers thrive on diversity and high levels of responsibility, entrepreneurial style, and outlets for creative input.

Generation Y

  • Born between 1981-2000
  • Also known as “Echo Boomers” or E-Generation.
  • This generation exceeds the population of the Boomers.
  • Gen-Yers come from “child-centered” families, where their parents have been involved in every aspect of their lives.
  • This group is highly social, constantly connected and seeks team-centered work.
  • Technologically savvy, their environments must provide all of the tools necessary to do their jobs and to stay connected.
  • They gain motivation through an environment that is dynamic and egalitarian (fairness and equitable for all), fosters and rewards creativity, and flexible.
  • Gen-Yers want immediate feedback that is nurturing in nature, short-term goals and rewards that are instant.
  • At a minimum they are looking for equitable base pay, benefits and bonuses and work-life balance.
  • Gen-Yers value mentors, on-going technical training, and management quality.
  • Gen-Yers must believe that they have growth potential.

Generation Z

  • Born after 2000
  • Also known as iGerneration, Gen Tech, Gen Wii, Net Gen, Gen Next, Post Gen
  • This is a generation living in a society where everything is possible and the main communication channel is the internet
  • A volatile environment of terror threats, possible nuclear or biological attaches
  • Family stability and moral values put aside, heighted sense of self
  • Education is now focusing on developing practical skills and enriching creativity
  • Parents and authority figures have sheltered this generation from harm
  • Have been encouraged to follow the rules in school and throughout development
  • Exude optimism and expect to hear good news
  • Members are more connected than the previous generation. Students like to congregate, whether in person, on cell phones, or on the internet